Are Your Advertising Costs an Expense or an Investment
By:Daniel St-Jean
Are Your Advertising Costs an Expense or an Investment?
Isn\’t that a very good question for businesspeople to ask themselves?
In our efforts to promote our website, we use a lot of different advertising methods to get our message out there Like classified ads (online & offline), ezine ads, banner ads, safelist ads, solo ads, website ads, feed ads, social-business networks bulletins, blogging, postings in forums and groups, press releases, pay-per-click, and more
Whenever we post ads anywhere using one of the methods just listed, we always take the time to check out the other ads, some of which are from our competition What we see 90% of the time just baffles us To be blunt, most ads out there stink! Not that they\’re badly written鈥攕ome are jewels of literature It\’s just that their message is鈥lah鈥攊t\’s missing a key ingredient
It\’s funny how some people will use common sense in their everyday life (most of the time) but not in their business life For example, would you try to mow your lawn using a lawnmower that has no blade, or try to go for a bike ride on a bicycle that has no handle bar, or do some online research on a computer that has no screen? Silly, right?
Well, writing and paying for an ad that contains no benefits鈥攖he KEY ingredient鈥攊s just as silly Yet, 90% of the ads we see are just like cars without engines, power drills without bits, swimming pools with no water In most cases, a total waste of resources鈥攖ime, money, and brain cells!
Benefits are crucial to the sales process鈥攖hat is especially true online Replica Rolex. In the brick & mortar world, we can walk into a store and we can handle the products: we can touch the wool sweater or the leather jacket, smell the cologne or the fresh bread, taste the chocolate or the watermelon, inspect up close the fine craftsmanship on a carving or a painting, hear the quality of the sound system Because of that, we can make up our mind to buy without needing an ad in front of our face blasting the benefits鈥攚e can \’experience\’ them And we often can take our time to make a decision
But online, the visitors don\’t have those options most of the time: no touching, no smelling, no tasting, no \”feeling things up\” And there are thousands of other ads waiting in line to be seen so the visitors must decide fast Do we buy, or not? Do we subscribe, or not? Do we fill the form to get more info, or not? Yes or no? Make up our mind quick, quick, quick!
And what does your potential lead, prospect, client, customer, distributor or associate need to make up his or her mind quickly? Benefits! Not a litany of features One or two awesome benefits and you\’ve now got their attention And in today\’s fast-paced online marketing, that is quite an achievement
Grab the attention of enough viewers and you are on your way to BUSINESS SUCCESS!
Back to the opening question: Are Your Advertising Costs an Expense or an Investment? To answer simply, if your ads are giving prominence to features, your advertising costs are an expense If on the other hand, they spotlight the benefits of your products, services or business opportunity, then they are an investment Bravo!
Not sure of the difference between features and benefits? Never heard of WHY-Proclamations and HOW-Explanations? Don\’t know how to apply the 80-20 rule when it comes to benefits? You\’re not alone鈥?0% of advertisers out there are like you
Want to learn about all that and get a leg up on your competition? Simple鈥攁nd free (for now) You\’ll find out all the answers in an awesome 172-page eBook-workbook entitled \”WHY Should They Do Business With YOU?鈥擳hey Won\’t鈥?Unless You Grab Their Attention, Give Them the Right Information and a Good Reason for Action!!!\” And FYI, the \”right information\” is BENEFITS that answer the age-old question \”What is in it for me?\”
You can get your complimentary copy at this link http://snipurlcom/1tcuh \”This is the ONE eBook you must read cover to cover if you\’re doing ANY type of marketing, online or offline\” – Leona Hamel, President of LDH Enterprises Inc
Wishing you ALL the BUSINESS SUCCESS you desire and deserve
Daniel G St-Jean & Laurel R T8 LED Tube. Simmons
The BizzBoosters
About the author:
Daniel G St-Jean is better known as one of the BizzBoosters With 50 years of business experience between him and Laurel, his business partner, they are fully equipped to help anyone who runs a business from home market themselves and their business more effectively Fake Watch. Visit their user-friendly website atT8 LED Tube
The Same Blog Website:
http://www.jyglzs.com
